Milton Coach Playbook
15-Minute Kickoff Call Sheet
Get a new client logging meals in one 15-minute call. The exact lines to say, the notes behind them, and what to do before and after the call.
1 page · Adapted from a real kickoff call by Johnny Olsen, Milton’s Chief Coach Officer.
Time cap 15:00
Ask for 30 days. Every meal logged by day 3.
The ask is small: 30 days on Milton, under five minutes a day. The call runs in three parts, and Milton doesn’t come up until you’ve sold the result.
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0:00 · The why
5min
Steps 1–5
Start with their effort, name the one gap, and make the ask small and personal.
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5:00 · The setup
8min
Steps 6–8
Get them in the app together, teach the one button, and show them the scoreboard.
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13:00 · The close
2min
Steps 9–10
Set the ramp, book call two, and get a yes out loud.
What’s inside
Ten steps, word for word.
Use the quoted lines as written or make them your own. Each step comes with a coach’s note, plus checklists for before and after the call.
- Start with their effortMake it specific: the class they never miss, the lift they just hit.
- Name the one gapStrength, cardio and endurance are good. Nutrition is the piece you can’t see.
- Protect their effortThe line that matters. Tracking protects the work they’ve already put in.
- Make the ask small30 days, under five minutes a day, starting with one meal.
- Make it personal, both waysYou see every meal, and they get to hold you accountable too.
- Get them inSet it up together on the call, step by step.
- Teach one buttonThe big plus in the middle. Snap a photo. That’s it.
- Show them the scoreboardCalories, protein and carbs on the home screen.
- Set the rampOne meal a day for two days, then every meal. Book 20 minutes next week.
- Get the yesAsk “Can you commit to that?” Then stop talking and wait.